This week in storytelling

Why is this man so good at stories and so bad at selling?

Blake of Today is one of my favorite storytellers on Instagram. A copywriter by trade, he crafts beautifully deep narratives in 60 seconds or less, each one compelling me to watch the next or go back and watch all the previous videos again for the 3rd or 4th time.

It takes about 225 words to fill a minute’s worth of video end-to-end. Yet, when I mention …