Why do we struggle to take our own advice?

I'm not going to do this super-important thing, but you should!

Why is it so easy for us to see the gaps in what our peers are doing? We might even have the perfect solution to their problem, but if we also have that same problem, we resist making the necessary changes.

Is it fear of failure or making a wrong turn, or have we conditioned ourselves not to strive to be better?

I had a moment this weekend where I was len…