How to Refresh a Neglected Email List

A lot of people started an email list and let it die because social media took the front seat. Let's fix that.

Ten years ago, I wrote a book called The Gold Is In the List about why email is the best way to stay connected to your audience. Then social media happened, and we all abandoned our newsletters for the promise of magic algorithms.

Although some of the book's technical aspects are no longer applicable, the central concept is just as viable now as ever, an…