How to niche down for fun and profit

This is a theory that I'm putting into practice with my newsletter, and maybe you can too.

I wrote something down last night that is now the new linchpin for The Hungry.

Communication strategy for product-based creative businesses.

I started reading Alex Hormozi’s 100 Million Dollar Offers, and one of the tenets in the book is defining our ideal customer by niching down because niching down allows us to charge more for what we offer those peopl…