To lead magnet or not to lead magnet

Navigating the creative world with wide open eyes

During a conversation with my friend and podcast mate Julie Prichard about an in-depth article I shared on The Hungry, she advised me to take it down immediately because it was “too good to share.”

Instead, she offered that I should turn it into a free download and use it as a lead magnet to attract new subscribers. I acquiesced and took the article down…