Invest in carrots, not sticks

Navigating the creative world with wide open eyes

This weekend, I listened to the latest episode of the Deliverability Defined podcast, which is seriously deep-in-the-weeds conversations about email publishing (only check it out if you want to geek out on strategy).

This recent episode is a conversation with Sean Stewart, a ghostwriter and course creator, and he talks with the hosts about creating a 5-d…